Gone are the days when you "list and they come" when you sell your commercial property. Buyers don't want to find a property in an online directory that has already been chosen by everyone; You want the right property to find.

To get a potential prospect to visit your property in person, a successful marketing strategy should consist of these 10 procedures:

  1. A bespoke marketing plan for your property that outlines the target buyer, marketing strategy and timing for each part of the process so that you are well informed every step of the way.
  2. Direct mail and email blasts to a proprietary buyers list of over 5,000 buyers.
  3. Customized marketing brochures with professional photography, including but not limited to information on current tenants and leases, floor plans, comprehensive written property descriptions, local transport and amenities maps, aerial photographs and neighboring developments.
  4. Real estate landing page on a website that appears # 1 in Google search engine results.
  5. Advertisements in relevant publications.
  6. Meetings and consistent callouts with targeted buyers and prospects.
  7. Advertising on the main commercial property platforms.
  8. Drone recordings of neighboring properties and facilities. Drones can also be used for building inspections to speed up the sales process.
  9. Virtual 3D tours that avoid unnecessary travel for first personal demonstrations.
  10. Significant signage at the property's location. Inadequate or no signage can lead to unnecessary missed opportunities with potential buyers in the area.

Hire the right commercial broker

It's important to hire a commercial real estate advisor to walk you through the process and make sure it goes as hassle-free and smoothly as possible. When choosing the right broker for your sale, choose someone who …

  • Provides you with all the data you need; Demographics, benchmarks on sales and leases, market stats, and more
  • Is proactive and responsive to your calls and requests
  • Offers you a first class marketing package tailored to your real estate asset class and real estate industry
  • Has established relationships with industry partners such as financiers, attorneys, and property managers that can be used to aid sales.

Armed with all of this and an extensive database of qualified buyers, David Horowitz and Gregory Lever have been helping clients maximize their property returns for over 20 years. If you would like a no-obligation discussion about the current market, get in touch today.

Disclaimer of liability This content has been sponsored and approved by the advertiser.

source https://seapointrealtors.com/2021/07/25/10-ways-to-market-your-commercial-property/

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