Tuesday, October 14, 2025

🎯 Tricks, Treats & Terrifying Trends — Your Fall Market Snapshot Is Here

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It's officially spooky season — and honestly, the Arizona housing market is scarier than any haunted house this year. Homebuilders are bleeding out, buyers are ghostingπŸ‘», and Zillow's forecasts are flatter than a pumpkinπŸŽƒ left out in August. The only thing more frightening than our mortgage rates? That "Marry the House, Date the Rate" advice… yeah, that's a full-on horror story.


Read below for this month's mix of tricks, treats, and terrifying trends:

Market Snapshot🎯September 2025

πŸ›’ Add to Cart: Can Modular Homes Disrupt the Housing Market?


With home prices climbing into the stratosphere and build times stretching into eternity, the housing market feels more like a luxury auction than a place for everyday buyers. But modular homes? They're quietly rewriting the rules—and doing it with style, speed, and savings.


πŸ’Έ Sky-High Prices vs. Factory-Built Efficiency


In Phoenix, the median home price hovers around $450K. Add in labor shortages, permitting delays, and material costs, and you've got a recipe for frustration. Modular homes flip that script.

  • Factory-built

  • Delivered in weeks

  • Installed on permanent foundations

  • And priced as low as $50K–$240K


That's not just affordable—it's disruptive.


🧠 Smart Design, Fast Build


Today's modular homes are sleek, modern, and customizable. They meet local building codes, qualify for traditional financing, and often look indistinguishable from site-built homes. From minimalist ADUs to luxury villas, they're built for speed and style.


And yes—it's almost as simple as "Add to Cart." Seriously, you can buy a modular home on:



🏦 Yes, You Can Finance Them


Because modular homes meet local building codes, they qualify for:

  • Conventional mortgages

  • FHA, VA, and USDA loans

  • Construction-to-permanent financing


That means you can leverage traditional lending tools to enter the market with far less capital—and far more speed.


πŸ“ˆ The Disruption Is Real


Modular construction is already a $14.6 billion industry in the U.S. With scalable designs, lower costs, and faster delivery, it's poised to reshape how we think about housing—especially in high-demand markets like Arizona.


So, can modular homes disrupt the housing market? They already are. And yes—you can literally "Add to Cart."

πŸ’ "Marry the House, Date the Rate"? Bro, You're Getting Catfished by Your Mortgage


You've heard it. You've probably said it. "Marry the house, date the rate." It's the real estate version of "trust me, bro." But in today's market, that rate isn't just a temporary fling—it's your clingy ex who moved in, changed the locks, and now wants half your paycheck.


🏑 The Honeymoon Phase Is Over

Back in 2021, you could lock in a dreamy 2.87% and still afford brunch. Fast-forward to 2025, and you're staring down 6.58% like it's a surprise root canal. You thought you'd refinance later? Adorable. Unless rates drop by a full 0.75%, you're just paying closing costs for the privilege of being disappointed again.


πŸ’Έ Refinancing: The Financial Booty Call That Ghosts You

According to Neighbors Bank, even a 0.25% or 0.5% rate drop won't save you unless you wait three to five years. That's longer than most celebrity marriages. And unless you live in New Hampshire or California, your savings might barely cover a Costco membership.


🧠 Expert Advice (Translated for Humans)

  • "Don't wait for a miracle rate." Translation: Stop texting your lender like they're gonna change.

  • "Focus on what's in your control." Translation: Buy the house you can afford now, not the one you hope will magically become affordable when Jerome Powell gets sentimental.


🏁 Final Thoughts: Swipe Left on Bad Advice


If your agent is still pushing "date the rate," ask them if they also believe in horoscopes and healing crystals for financial planning. Because unless you're refinancing with a fairy godmother, you're stuck with that rate like it's your high school tattoo.


πŸ“š Source: Realtor.com's breakdown of why the "Marry the House, Date the Rate" strategy is backfiring


πŸ“Š Phoenix Flatlines, Tucson Nudges Ahead—Zillow's Forecast Tells a Quiet Story



Zillow just updated its 12-month home price forecast, and ResiClub visualized the data across 400+ U.S. housing markets. The takeaway for Arizona? Quiet. Maybe too quiet.

  • Phoenix: 0.0% projected price change

  • Tucson: +0.3% projected price change

  • Flagstaff: +3.3%—the highest in the state

  • Nogales: +1.6%—yes, even the small border town is expected to see gains


"According to ResiClub's interactive map, which visualizes Zillow's latest metro-level forecast, Phoenix is projected to see no price increase over the next year, while Tucson edges up by +0.3%".


Nationally, Zillow expects prices to rise just +1.2% between August 2025 and August 2026—a modest rebound from earlier forecasts that dipped into negative territory. Homes are sitting longer (median 27 days on market), and buyer competition is the weakest it's been in any August since 2018.


🏠 What It Means for Arizona


This isn't a boom. It's a breather. Phoenix, once the poster child for fast growth, is now holding steady. Tucson's slight gain suggests a bit more momentum, but nothing dramatic. Flagstaff's +3.3% projection stands out, likely driven by tight inventory and strong demand in a high-altitude market. And Nogales? It's a reminder that even overlooked towns can move the needle when conditions line up.


Whether you're renting, buying, or just watching from the sidelines, this forecast says one thing loud and clear: Arizona's housing market is catching its breath.



πŸ—£️ Final Thought


So, for any of you Phx home sellers hoping prices will keep climbing—this should give you something to think about. In fact, don't be surprised if market prices dip a little more heading into 2026. And home buyers? Just be actively looking. If you find something you like, go for it. Because in reality, we don't know what's coming next. Nobody does.

🏘️ Condo vs. Townhouse: Which Built More Equity Over the Last Decade?

Realtor.com just broke down how condos and townhomes have performed over the past 10 years—and the results are tighter than most people think.

From 2014 to 2024:

  • Single-family homes appreciated +87.3%

  • Townhomes came in at +86.5%

  • Condos followed at +82.7%

So yes, townhomes nearly matched single-family growth, and condos weren't far behind. But the real story is regional:

  • In the Midwest and South, condos outpaced townhomes

  • In the Northeast and West, townhomes surged ahead


Why the split? In affordable regions, condos thrive in dense urban cores. In high-cost metros, townhomes offer "house-like" living without the detached price tag—and that's driving stronger returns.


Realtor.com's analysts also point out that townhomes typically include land ownership, fewer restrictions, and lower HOA fees—making them more resilient over time. Condos shine in urban markets with amenities and convenience, but they come with risks: special assessments, steep monthly dues, and limited control.


"Over the last decade, condos and townhomes appreciated almost in lockstep, but townhomes have pulled slightly ahead recently as buyers chase 'house-like' living without the single-family price tag," says Hannah Jones, senior economic research analyst at Realtor.com.


🧨 "Homebuilders Are Bleeding Out: 124,000 New Homes and No Buyers—The Breakdown You Can't Ignore"



New home prices are actually cheaper than existing homes—that's a first." — CNBC's Fast Money panel.


Arizona's housing market isn't just cooling—it's cracking. And if you're watching the builder space, the pain is real.


πŸ“‰ National builder inventory just hit a 16-year high. According to ResiClub, the number of unsold completed new single-family homes at the end of August 2025 hit 124,000—the highest level since July 2009, when it reached 126,000.


Here's the full breakdown from ResiClub:


August 2016 —> 61,000    August 2017 —> 63,000    August 2018 —> 69,000    August 2019 —> 79,000    August 2020 —> 52,000    August 2021 —> 34,000    August 2022 —> 45,000    August 2023 —> 72,000    August 2024 —> 105,000    August 2025 —> 124,000


That's a 265% jump since 2021. Builders are sitting on product—and it's starting to rot.


🧱 Arizona's Permit Pulse: October 2025


According to Maricopa County's Permitting Reports, the monthly permits issued in September 2025 show a noticeable slowdown in new applications across Phoenix, Mesa, and Tempe. Weekly permit filings for late September dipped below seasonal norms, especially for single-family starts.


Meanwhile, the NAHB Housing Permit Portal confirms that Arizona's year-to-date single-family permits are down 8.3% compared to 2024. That's a reversal from last year's growth—and a clear signal that builders are pulling back.


πŸ” Where's the Pressure Building?

  • Sun Belt ZIPs (yes, that includes Arizona) are seeing resale inventory surge past 2019 levels.

  • Builders are offering aggressive incentives just to move product.

  • Rate buydowns are eating into profits, and input costs aren't letting up.

  • Finished homes are stacking up, especially in Phoenix's fringe markets and Tucson's new build corridors.


πŸ“‰ Wall Street's Take: Bleeding Margins


The XHB HomeBuilder ETF and ITB Construction ETF are tanking—down double digits in a week. Major players like D.R. Horton, Pulte, and Toll Brothers are bleeding out. CNBC's Fast Money traders didn't hold back:



"Lower rates won't fix profitability if costs keep climbing." "Builders are buying down mortgage rates by 100 basis points—it's margin-destructive."


πŸ“Ί Watch the Full Clip Here πŸ“Ί


🎯 Investor Playbook: Leverage Is Back


If you're buying, negotiating, or flipping—this is your moment. Builders are vulnerable. They're sitting on product. And they're more flexible than they've been in years.


πŸ’¬ My Take


This isn't 2008—but it's not 2021 either. The ground game is shifting. If you're in Tempe, Mesa, or Queen Creek, start watching ZIP-level inventory and builder permit activity. Deals are coming. But only if you know where to look.


And if you're a buyer right now—negotiate hard. On price. On terms. On everything. The only people buying today are those who have to or are chasing the American Dream. That's it.


Don't believe the hype. Don't let a sales agent tell you "homes are moving fast" when the data says otherwise. Builders are sitting on inventory. They're bleeding margins. And they're more flexible than they'll admit.


Just last week, I walked a new development with clients. A year ago, they ran lottery releases—you couldn't even choose your lot. This time? Any lot we asked about was available. And before we even made an offer, they were already talking incentives. That's not marketing spin—that's desperation in disguise.


And please—don't visit these sites without your agent first. If you do, they might not pay your agent a commission. And if that agent happens to be your friend—or worse, your family member—that next dinner is going to be awkward. All joking aside, a good agent (like myself) isn't just tagging along. We're guiding you through negotiations, catching the fine print, and making sure you don't leave money on the table.


You won't get a discount for skipping your agent. In fact, you might get more by having one.


And if you've been strictly hunting resale? It might be time to pivot. Builders are offering lower mortgage rates through buydowns, and in many cases, new builds are already priced below resale. That's not a fluke—it's a shift. And it's one buyers need to pay attention to.


It's the little words. The subtle shifts. The terms they don't say out loud but can't hide. That's where the real story lives.


If you're serious, be strategic. If you're shopping, be ruthless. The leverage is yours—use it.

Phoenix's Apartment Boom Is Driving Self-Storage Demand


Over the past four decades, Phoenix has been rewriting its housing story — and over the last 10 years, that story has gone into overdrive. With more apartments than ever being built, and units shrinking in size, one unlikely sector is riding shotgun: self-storage.


According to StorageCafe, the U.S. has added more than 4.1 million apartments since 2015 — nearly 40% of all completions in the last 40 years. And Phoenix? We're one of the hottest spots in the nation.




πŸ“¦ Why Self-Storage Is Surging Nationwide

  • Apartments are shrinking — New units average 75 sq. ft. less than in 2005.

  • Remote & hybrid lifestyles — People need storage for home office setups, side hustles, and hobbies.

  • Demand is skyrocketing — Self-storage searches hit 3.3M/month in 2025, up 14% YoY.

  • Renters drive usage — Roughly 35% of storage renters are apartment dwellers.



🌡 Phoenix: A Hotspot for Both Apartments & Storage


Phoenix has added 100,000+ apartments since 1985, ranking 13th nationwide — ahead of Denver, Miami, and San Diego.

  • 65% of the Valley's apartment inventory was delivered in just the last decade.

  • Self-storage kept pace, expanding to 10M sq. ft. of supply — about 6 sq. ft. per capita, just shy of the U.S. average.

  • Units are smaller and more expensive: 86% of new deliveries are upscale rentals with limited square footage, which directly fuels the need for storage.


This alignment isn't luck. It's supply and demand in action. Smaller apartments in hotspots like Midtown, Roosevelt Row, and Tempe are lifestyle-friendly, but they don't leave much room for skis, golf clubs, or seasonal snowbird gear. Storage is becoming less of a "nice-to-have" and more of a necessity.





πŸ” What's Driving Phoenix's Storage Demand

  • Smaller Units → Amenities over space = tenants need external storage.

  • High Turnover → More renters = more transitional storage demand.

  • Seasonal Residents → Snowbirds rely heavily on storage for winter/summer moves.

  • Booming Multifamily Pipeline → Phoenix ranks among the fastest-growing multifamily markets in the U.S.



πŸ™️ How Phoenix Compares to Other Cities


City

Apartment    Growth

Storage      Growth

Notable         Trend

Phoenix

+65% inventory

+77% supply

Balance: housing + storage

Houston

+240K units

+20M sq ft

Units shrank 44 sq ft

Austin

+190K units

+7.5M sq ft

91% of units are high-end

Atlanta

+155K units

+5M sq ft

Undersupplied: 4.5 sq ft per capita


πŸ‘‰ Phoenix stands out for keeping storage growth in balance with apartment demand. In LA or Chicago, storage is lagging way behind.




πŸ’‘ What This Means for Investors & Developers

  • Multifamily Builders → Partner with storage operators or build-in micro storage.

  • Self-Storage Investors → Phoenix is still prime for expansion, especially near rental corridors.

  • Real Estate Agents → Highlight storage as a hidden amenity when marketing rentals or condos.

  • Property Managers → Storage discounts or bundled deals can boost tenant retention.



🏁 Final Thought


Phoenix's apartment boom isn't just adding rooftops — it's changing how people live. Smaller units and high-end finishes are great for lifestyle, but they create demand elsewhere. That "elsewhere" is storage.


For investors, developers, and brokers, this isn't a side trend — it's a signal. Housing and storage are now moving hand-in-hand in Phoenix.


Source: StorageCafe

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🎯 Tricks, Treats & Terrifying Trends — Your Fall Market Snapshot Is Here

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